Rocky Brands Inc

Rocky Brands Inc. designs manufactures and markets footwear and apparel under the Rocky Georgia Boot Durango Lehigh Muck XTRATUF Servus Ranger and Michelin brand names in the United States Canada and internationally. It operates through Wholesale Retail and Contract Manufacturing segments. The Wholesale segment offers products in approximately 10000 retail locations through a range of distribution channels which includes sporting goods stores outdoor retailers independent shoe retailers hardware stores catalogs mass merchants uniform stores farm store chains specialty safety stores specialty retailers and online retailers. Retail segment sells its products directly to consumers through its websites comprising rockyboots.com georgiaboot.com durangoboot.com muckbootcompany.com xtratuf.com lehighoutfitters.com lehighsafetyshoes.com and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. In addition it serves industrial and construction workers as well as workers in the hospitality industry such as restaurants or hotels; farmers and ranchers; consumers enamored with western influenced fashion; commercial military personnel; hunting fishing camping and hiking enthusiasts; law enforcement security personnel and postal employees; and for the U.S. military personnel. Rocky Brands Inc. was formerly known as William Brooks Shoe Co. The company was founded in 1932 and is headquartered in Nelsonville Ohio.